Blogging site Tumblr to ban adult content

Tumblr is banning adult content after it was removed from the App Store when child sex abuse material was found on the site.

The changes come in on 17 December and Tumblr says the ban “primarily includes photos, videos, or GIFs that show real-life human genitals or female-presenting nipples, and any content-including photos, videos, GIFs and illustrations-that depicts sex acts”.

Users of the blogging site will be able to report any content that is unsuitable.

Tumblr said content still allowed includes “written content such as erotica, nudity related to political or newsworthy speech, and nudity found in art, such as sculptures and illustrations”.

Users who already have adult content will be sent emails and their settings will be changed so only they can view it.

There are nearly 450 million blogs and 167 billion posts on Tumblr, which started in 2007.

Tumblr boss Jeff D’Onofrio said that banning adult content would give the site “the opportunity to create a place where more people feel comfortable expressing themselves”.

“There are no shortage of sites on the internet that feature adult content,” he said in a blog post.

“We will leave it to them and focus our efforts on creating the most welcoming environment possible for our community.”

Mr D’Onofrio said automated tools would be used to identify unsuitable adult content “and humans to help train and keep our systems in check”.

He added: “We know there will be mistakes, but we’ve done our best to create and enforce a policy that acknowledges the breadth of expression we see in the community.”

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